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Technology
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| Technology marketing mystifies some, but we approach it as we would the building of any brand. We define the uniqueness of the product, strategically position it to a well defined target demographic and create a campaign that works on many levels. |
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Using traditional and rich media reinforces the brand's image. Above all, the work must be creative--arresting, appealing, solving a problem, answering a need, fun to look at, but always on target. It's the creative part that makes 1 + 1 = 10. |
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| Our retail and B2B campaigns took Software Centers national and branded startup technology firms IMACS, Technology Solutions Network, UniformX, American Telecommunications, and Tel-A-Com Hawaii. |
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Creating advertising that introduced the first cellular company to Honolulu, we helped Honolulu Cellular build a number one market position that it maintains today, even in the face of huge competition. |
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